Mikey Likes It?

Growing up with the name Mike, and not being very picky about food, I often hear the phrases “give it to Mikey! He’ll eat anything!” and “Mikey likes it!”

The thing is, has anybody actually seen the Life Cereal commercial these phrases come from? Look:

Neither phrase is actually spoken in the commercial. Ok, people can be forgiven for saying “Mikey likes it” instead of “he likes it”, since the latter only makes sense in the context of the commercial. But as for “he will eat it, he likes everything”, it’s the complete opposite.

Listen carefully. The kid actually says “he won’t eat it. He hates everything.” In fact, that’s the whole damn point. If Mikey likes everything, then it’s no surprise that he likes Life Cereal too, so there’s no reason for the kids to go apeshit. But if he hates everything, yet likes Life, then it must be really good. Almost makes you want to go out and buy it, which is, you know, sorta the purpose of a commercial.

Since I really do like everything, it’s probably a good idea to feed this Mikey anything that you suspect is good, but want to make sure it’s not surprisingly nasty. Because then if I hate it, you can scream “he hates it! Hey Mikey!”, and avoid that product. Address available upon request for anyone who wants to send me free food. Get the original Mikey to eat some too, and you have a sort of double dissociation going on. Too bad he died from eating pop rocks and Coke *.

* [citation needed].

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See also: Luke, I am Your Father: 8 Memorable Movie Misquotes