You know, there are a lot of interesting things in the field of psychology, but not a lot of people know about them. When most people think of psychology, they think of Sigmund Freud sitting behind a patient on a couch while they talk about their childhood, while he fills out a prescription for crazy pills. That has very little to do with real psychology.
I think one of the reasons that most people ignore psychology research is that we use stupid jargon for very simple things. This makes us feel smart, but just confuses everyone else.
As an example, here is a line from an article I came across, defining what a “home page” is:
Seriously. I barely know what it’s talkng about. How about this? “A home page is the first thing you see when you visit a web site.” Much better.