Growing up with the name Mike, and not being very picky about food, I often hear the phrases “give it to Mikey! He’ll eat anything!” and “Mikey likes it!” The thing is, has anybody actually seen the Life Cereal commercial these phrases come from? Look: Neither phrase is actually spoken in the commercial. Ok, people [...]
Archive for July, 2008
Mikey Likes It?
Posted in misc, real life, tagged cereal, coke, life, mikey, pop rocks on July 17, 2008 | 3 Comments »
The Psychology of Ice Cream
Posted in general science, psychology, tagged food, ice cream, learning, psychology, reinforcement, variable ratio on July 11, 2008 | Leave a Comment »
In the psychological study of learning, there has been a lot of research on how to reinforce behaviours. Of particular interest is the timing of rewards. If you want someone to keep doing something, do you reward them every time they do it? Or do you reward them only some of the time? Well, it [...]
